Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.
Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market.
But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
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Latest Episodes
Unlocking the Cheat Code for Go To Market with Justin Gray
Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to bui...
Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep 37
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to...
THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36
What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest...
Your Buyers Are People Too with Mini Peiris - The Transaction - Ep. 35
If people are the ones buying software, then it’s probably important that your brand appeals to those people.Fresh off a successful Dreamforce, Mini Peiris, the CMO of...
Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34
What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s...
