Welcome to The Transaction.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
Hosted by Craig Rosenberg and Matt Amundson.
Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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Latest Episodes
Defining Metrics & Aligning Goals with Tricia Gellman - The Transaction - Ep. 32
What does an opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the CMO o...
AI Idea Starters, Influencers, & LinkedIn with Dave Gerhardt - The Transaction - Ep. 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to ...
Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30
Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuse...
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029
In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They cri...
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and...
