Welcome to The Transaction.

From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.

Hosted by Craig Rosenberg and Matt Amundson.

Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.

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Latest Episodes

Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and...

The Power of Category Design

In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category desig...

Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore th...

Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam sh...

Diagnosing Sales with Becc Holland - The Transaction - Ep #12

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagno...

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