Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.
Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market.
But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
Listen to the Trailer
Latest Episodes
Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40
When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious p...

Leading in Your Own Voice with Dia Bondi - Ep. 39
When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.Dia Bon...

Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38
Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to bui...

Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to...

THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36
What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest...
