Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.
Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market.
But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
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Latest Episodes
Your Buyers Are People Too with Mini Peiris - The Transaction - Ep. 35
If people are the ones buying software, then it’s probably important that your brand appeals to those people.Fresh off a successful Dreamforce, Mini Peiris, the CMO of...
Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34
What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s...
Startup Stunts & Loving Your Customers with Kyle Porter - The Transaction - Ep. 33
How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they d...
Defining Metrics & Aligning Goals with Tricia Gellman - The Transaction - Ep. 32
What does an opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the CMO o...
AI Idea Starters, Influencers, & LinkedIn with Dave Gerhardt - The Transaction - Ep. 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to ...
