Welcome to The Transaction.

From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.

Hosted by Craig Rosenberg and Matt Amundson.

Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.

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Latest Episodes

Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should pro...

Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault ...

Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of ...

Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Princip...

To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awe...

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