Welcome to The Transaction.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
Hosted by Craig Rosenberg and Matt Amundson.
Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
Listen to the Trailer
Latest Episodes
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27
In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizatio...
Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26
In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) stra...
From Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25
In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conve...
Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24
Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narrative...
Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23
In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec...
