Welcome to The Transaction.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.
Hosted by Craig Rosenberg and Matt Amundson.
Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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Latest Episodes
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029
In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They cri...
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and...
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27
In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizatio...
Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26
In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) stra...
From Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25
In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conve...
