Craig Rosenberg
I help b2b companies grow revenue by enabling GTM excellence. Chief Platform Officer at Scale Venture Partners
Appears in 77 Episodes
Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankf...
How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54
Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B...
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former ...
Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52
Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionar...
Insight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51
Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-...
Selling to the Enterprise From the Start with Sheila Stafford, Founder of TeamSense - Ep 50
Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how t...
Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49
Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions.Eric Sp...
Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48
It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track.Sam McKenna ...
Steak Dinners Don’t Close Deals with Maria Boulden - Ep 47
You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden!Maria Boulden has spent over 3 decades creating and ...
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46
Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, lov...
Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45
Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. To help illuminate t...
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.Nick Toman is th...
Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43
There’s a lot of confusion about how to find the champion of your product within a buying group.To help sort things out for B2B sellers, we invited Krysten Conner on t...
Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42
Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of samen...
Selling like a Real Human Being with Scott Barker - Ep. 41
Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change ...
Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40
When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious p...
Leading in Your Own Voice with Dia Bondi - Ep. 39
When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.Dia Bon...
Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38
Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to bui...
Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to...
THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36
What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest...
