Craig Rosenberg
I help b2b companies grow revenue by enabling GTM excellence. Chief Platform Officer at Scale Venture Partners
Appears in 26 Episodes
Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24
Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narrative...
Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23
In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec...
Harnessing the Magic of Metrics with Ray Rike - The Transaction - Ep # 22
In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Ray Rike to delve into the world of metrics. Ray shares his passion for allowing Sa...
The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21
The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing,...
Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20
Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He...
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19
This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Alon...
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18
Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies bei...
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17
Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value...
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16
In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and...
The Power of Category Design - The Transaction - Ep # 15
In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category desig...
Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14
In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore th...
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam sh...
Diagnosing Sales with Becc Holland - The Transaction - Ep #12
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagno...
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, ga...
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10
In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexi...
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9
As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should pro...
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8
Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault ...
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7
Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of ...
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6
To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Princip...
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5
Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awe...
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4
Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the ...
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3
Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and h...
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2
Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B...
People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1
Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and ...
The Transaction - Official Podcast Trailer 2
Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14Learn more at https://thetran...
Welcome to The Transaction
Welcome to The Transaction.From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most...