Matt Amundson
CMO, Advisor, Data-Driven Revenue Leader. Chief Marketing Officer of Census
Appears in 67 Episodes
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46
Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, lov...
Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45
Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. To help illuminate t...
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.Nick Toman is th...
Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43
There’s a lot of confusion about how to find the champion of your product within a buying group.To help sort things out for B2B sellers, we invited Krysten Conner on t...
Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42
Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of samen...
Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40
When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious p...
Leading in Your Own Voice with Dia Bondi - Ep. 39
When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.Dia Bon...
Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38
Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to bui...
Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to...
THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36
What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest...
Your Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35
If people are the ones buying software, then it’s probably important that your brand appeals to those people.Fresh off a successful Dreamforce, Mini Peiris, the Chief ...
Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34
What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s...
Insane Startup Marketing Stunts & Loving Your Customers with Kyle Porter, Founder of Salesloft - Ep 33
How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they d...
Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32
What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the ...
AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Ros...
Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30
Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuse...
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029
In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They cri...
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and...
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27
In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizatio...
Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26
In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) stra...
