What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction
1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit.
2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: đ° Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go!
This is the first edition of The Direct Deposit presented by The Transaction.
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Subscribe to the Newsletter: https://thetransaction.substack.com/
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- Craigâs LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Mattâs LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
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- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309
- YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1
- More Options: https://thetransactionpod.com/subscribe
2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: đ° Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go!
This is the first edition of The Direct Deposit presented by The Transaction.
========================================
Subscribe to the Newsletter: https://thetransaction.substack.com/
Follow the Show:
- Craigâs LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Mattâs LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
- Sam's LinkedIn: https://www.linkedin.com/in/sam-guertin/
- The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/
- The Transaction Website: https://thetransactionpod.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309
- YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1
- More Options: https://thetransactionpod.com/subscribe
Creators and Guests

Host
Craig Rosenberg
I help b2b companies grow revenue by enabling GTM excellence. Chief Platform Officer at Scale Venture Partners
