AI Idea Starters, Influencers, & LinkedIn with Dave Gerhardt - The Transaction - Ep. 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches AI for B2B marketers, why influencers present a huge opportunity for B2B, and the outsized impact that building a Founder Brand can have for companies. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.
Critical Takeaways
- Social media should be treated as the primary marketing channel, not just a supplementary piece of your strategy.
- AI is best used as an “idea starter” to get your writing going, rather than relying on AI to do the actual writing itself.
- Working with micro-influencers who have a strong, niche following can be highly effective in B2B. To see good results, it's important to create offers and content that align with what their audience wants to see.
- Narrowing down your Ideal Customer Profile (ICP) is crucial. Starting with a more specific market allows for easier traction and learning which you can later apply more broadly.
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Chapters
00:00 Matt provides a safe space for Dave
02:06 Discussing Founder Brand and Marketing Strategies
04:45 The Power of Personal Branding and Social Media
09:42 AI in Marketing: Opportunities and Misconceptions
20:00 Influencers and LinkedIn Strategies for B2B
26:19 Understanding the Full Funnel in Marketing
27:26 The Power of LinkedIn and Social Media
31:18 Narrowing Down Your Ideal Customer Profile (ICP)
37:03 The Drift Success Story
40:00 Building a Strong Brand and Content Strategy
46:56 An In-depth Review of Craig’s Facial Hair
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Epic Quotes
- “Social media is the way marketing happens in our lives today.” - Dave Gerhardt
- “I use [AI] a lot as my writing partner, you can't really have writer's block anymore because you kind of always have something to get going” - Dave Gerhardt
- “I love you.” - Matt Amundson
Connect with Dave
- LinkedIn: https://www.linkedin.com/in/davegerhardt/
- Website: https://www.exitfive.com/
- Podcast: https://media.exitfive.com/podcast
Shoutouts
- Adam Robinson: https://www.linkedin.com/in/retentionadam/
- Bland AI: https://www.bland.ai/
- HeyGen: https://www.heygen.com/
- Danielle Messler: https://www.linkedin.com/in/daniellemessler/
- Natalie Taylor: https://www.linkedin.com/in/nataliecstaylor/
- Capsule: https://capsule.video/
- Planful: https://planful.com/
- Mac Reddin: https://www.linkedin.com/in/mac-reddin/
- David Politis: https://www.linkedin.com/in/davidpolitis/
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